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Flagship Opening Party in Milan

Last weekend our Milan don Peter Puzzle attended the grand opening of the new Flagship in Milan!


The new Flagship store in Milan opened it's doors last month, but this weekend saw the grand opening celebrated with a big party! Our Milan don Peter Puzzle joined Carlo Rivetti and Erolson Hugh at the event which saw the drinks flowing and music pumping in a mad celebration of all things Stone Island.

Milan was the location of our first ever Flagship store and now the new location is our largest ever Flagship store, a cathedral of the brand.

Stone Island's beautiful new flagship store in Milan replaced the original Milan location which was the first Stone Island store ever to have opened. Inaugurated in 1999 on Corso Venezia, the store was the first of the now 24 Stone flagships worldwide. This new beauty is the largest Stone shop in the world with its 450 square meters spread across two floors. The new store provides the opportunity to see the widest selection of Stone Island and Shadow Project lines anywhere in Europe and is definitely well worth a visit. Situated on Corso Giacomo Matteotti 18, just a stone's throw from the fashion retail epicenter of Via Montenapoleone, we attended the exclusive opening party last weekend during Milan Fashion Week to take it all in. The head honcho, creative director and president Carlo Rivetti, was of course in attendance as was the whole Shadow Project team led up by Errolson Hugh. DJ’ing on the night was PAN records label head Bill Kouligas who provided an eclectic mix of experimental music for the occasion. Discover what went down through the pictures below.








You can find the new store located on our Map Database if you are ever in the area and fancy a visit.