Updated: Jun 4, 2020
Industrial Strength: SS19 Icon Imagery has dropped. We take a look at what to expect!
The new season imagery has dropped and we are pretty hyped! A mixture of throwback silhouettes and forward thinking designs shows the perfect balance that the brand has started to strike in recent seasons.
“ Mixed textures and fabrics as well as essential lines derived from workwear and military archetypes reflect the functionality of the garments.”
The stand out piece from the Icon Imagery is the brand new Printed Heat Reactive! With a geometric pattern and tech inspired by the octopus! The pattern on the garment is printed on top of an underdyed heat reactive material which changes from a deep purple to light blue as the temperature rises above 25 degrees. The new heat reactive will come in short funnel neck and long hooded versions. Safe to say we are hyped to get this in hand as soon as it drops.
The new SS19 season draws on the repeated theme of "Industrial Strength" showing designs featuring a palette of colours ranging from reds, greens, blues, yellows and oranges. There are heavy influences of previous vintage designs in some of the cuts. Bellowed multi pockets, colour dyed denim and convertible hoods make for good viewing and a sign of great things to come from this season.
Also dropped in the imagery is a first look at the new Ghost range. Keeping with the beige and black colour options from last season we see two lightweight summer pieces. The classic overshirt and a hooded lightweight trench. There is more to come from this range with a series of sweats and cargos coming as well.
We had the pleasure of visiting the showroom in Milan a couple of months back to view the full range and can confirm the S/S 2019 season will also feature Gore-Tex, vertical pin stripe Marina and reflective sweater ranges dropping! Keep an eye out for those over the next couple of months.
With the temperatures still freezing it's hard to imagine wearing a thin jacket or shorts! A good start to warming ourselves up will be these fresh ranges dropping in the new year. It's safe to say we are very exited for what is in store.